CREATIVE ESCAPE
Festival Branding for Free People
A Free People Festival that celebrates the lifestyle and values of the Free People brand and their customers. Free People’s blog and website was turned into a three-day event that is all about sparking creativity, self-empowerment, healthy lifestyle choices, nature as inspiration, and creating connections and exciting new experiences. The goal of the festival is to bring a collective group of free-spirited minds together and inspire them through creative workshops, motivational speakers, fashion shows, live music, exercise programs and healthy eating.In keeping with Free People’s upscale creative packaging, the ticket is paired with a complimentary gift (handmade bracelet) packaged in a unique and textured hand-crafted satchel. The satchel and ticket are tied together using a sting with a feather, which symbolizes free spirit, and an arrowhead, symbolizing good luck.
